The Invisible Force

The media is so incredibly influential because it has the power to immediately alter one's outlook and decisions even without one's slightest recognition that such changes are occurring. The media is deeply psychological , and perhaps even dangerous because it simply cannot be escaped. One of the main problems that the media creates is that it tarnishes developing identities by targeting those who are most vulnerable: the adolescence. Currently, this has presented a major issue among young females because the media has convinced them that the ideal image is essentially promiscuous. Honestly, how many music videos have been produced where a celebrity such as Kesha or Britney Spears dances half naked around a night club completely intoxicated while rubbing against various different men? The party animal image is unbelievably popular in our society, and it is potentially out of control because it results in young girls wearing barely enough material to cover their backsides. The media also has the ability to convince teenage boys that their purpose is to have sexual relationships with as many girls as possible because that classifies them as "cool." Listen to song lyrics and I guarantee you will hear a rapper stating that " they are gonna make love in da club." Even Enrique Iglesias will no longer make a music video where he has a romantic picnic and then goes horseback riding with his girlfriend. Instead, he will be getting intimate in some sketchy place with a woman he's never met. It's pretty clear that sex holds major importance in today's popular culture, and it's all because the media and the celebrities that promote it. So how can we expect people to shape their own identities? The answer is, we can't. Unfortunately, that is the media's job.